One Beat PR

Semi Precious

South London singer-producer and all round creative visionary Semi Precious (real name Guy Baron) unveils Other Life – a synth drenched art pop single due March 8th on the Squareglass imprint, that offers an immersive and emotional ride between the bounds of hedonism, melancholia and fleeting euphoria.

With its sparse, mantra-like vocals and escalating, musical arrangement, Other Life reflects upon the possibility of indulging in and surrendering to a life of pure decadence, and finds poignancy in seeking unattainable pleasures. The heavy-on-synths and dance-music-inspired soundworld, which calls to mind the works of artists like Massive AttackJames Blake and Arca, creates an overall sense of fleeting euphoria, which Semi Precious describes as “a longing to break free fused with a fear of getting lost”.